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REFY. SIMPLIFYING BEAUTY.

REFY is all about simplifying beauty.

2020.

Launching in 2020...

2021.

Building on the success of Brow Collection.

2022.

Introducing REFY Lips.

2023.

A year for expanding our hero categories.

We’re committed to creating products and a community that inspire you to be your most confident self. We develop only the essentials, products that are easy-to-use and multifunctional, that work for your on-the-go lifestyle, where simplicity and efficiency are key.

We are more than a beauty brand. Our community are our biggest supporters, that’s why we are always listening and developing ways in which we can give our community more. We’re bringing you into our REFY lifestyle, where we believe in simplifying your routine so you have more time to live your life and do the things you love.

REFY. SIMPLIFYING BEAUTY.

REFY is all about simplifying beauty.

We’re committed to creating products and a community that inspire you to be your most confident self. We develop only the essentials, products that are easy-to-use and multifunctional, that work for your on-the-go lifestyle, where simplicity and efficiency are key.

We are more than a beauty brand. Our community are our biggest supporters, that’s why we are always listening and developing ways in which we can give our community more. We’re bringing you into our REFY lifestyle, where we believe in simplifying your routine so you have more time to live your life and do the things you love.

Our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified. Bringing world-first formulas and products to market, we’re leading a new world of beauty; we’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. All our products have been developed to suit all skin tones and types.

We shot our very first campaign and introduced our debut product to the market - The innovative REFY Brow Collection, designed to revolutionise brow grooming.

2020.

Launching in 2020...

Our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified. Bringing world-first formulas and products to market, we’re leading a new world of beauty; we’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. All our products have been developed to suit all skin tones and types.

We shot our very first campaign and introduced our debut product to the market - The innovative REFY Brow Collection, designed to revolutionise brow grooming.

We unveiled our second collection - Summer Skin, crafted to enhance and celebrate the beauty of radiant, sun-kissed skin.

Our products were also made available in Selfridges and 600+ Sephora stores across the U.S.

2021.

Building on the success of Brow Collection.

We unveiled our second collection - Summer Skin, crafted to enhance and celebrate the beauty of radiant, sun-kissed skin.

Our products were also made available in Selfridges and 600+ Sephora stores across the U.S.

We launched our highly anticipated Lip Collection, which quickly went viral with its innovative formulas and unique shades.

We additionally introduced our Skin Finish, Face Primer, and Body Glow to our collection, expanding our range of essentials designed to elevate your natural beauty from head to toe.

2022.

Introducing REFY Lips.

We launched our highly anticipated Lip Collection, which quickly went viral with its innovative formulas and unique shades.

We additionally introduced our Skin Finish, Face Primer, and Body Glow to our collection, expanding our range of essentials designed to elevate your natural beauty from head to toe.

We added the latest additions to our brow and lips categories with Brow Tint, our world first Lip Buff and our best selling Lip Blush.

We also launched our second pop-up store, REFY The Studio. Marking another milestone in our brand journey, the Studio allowed customers to immerse themselves in the REFY experience and a glimpse into the world of REFY beauty.

2023.

A year for expanding our hero categories.

We added the latest additions to our brow and lips categories with Brow Tint, our world first Lip Buff and our best selling Lip Blush.

We also launched our second pop-up store, REFY The Studio. Marking another milestone in our brand journey, the Studio allowed customers to immerse themselves in the REFY experience and a glimpse into the world of REFY beauty.